Tourist signs play a crucial role in helping travellers navigate unfamiliar areas and discover attractions, services, and points of interest. Whether it’s a national park, winery trail, or local lookout, well-placed signage enhances visitor experience, supports local businesses, and boosts regional tourism.
Here are essential tips to get the most value from your tourist signage—especially across scenic destinations in Western Australia.
🧭 1. Prioritise Clarity and Simplicity
Visitors often rely on signs when GPS fails—especially in remote areas like Karijini National Park or the Coral Coast. Use simple language, clear symbols, and uncluttered layouts to keep directions easy to follow at a glance.
📍 2. Use Consistent Colours and Fonts
Australian tourist signs typically follow brown-and-white colouring, in line with AS 1742.15. This colour scheme helps drivers immediately identify signs related to attractions like the Pinnacles Desert, Busselton Jetty, or Wave Rock.
🛣 3. Place Signs Strategically Along Key Routes
Don’t wait until visitors arrive—signs should guide tourists from major access roads. For example, clear signage from Albany Highway to Stirling Range National Park, or from Great Northern Highway to the Bungle Bungles, improves navigation and reduces wrong turns.
🔍 4. Match Signage to Local Identity
In tourism-driven towns like Margaret River, Denmark, or Esperance, signage should reflect the area’s natural charm. Cohesive branding across signage, entry markers, and trails creates a strong sense of place and enhances visitor engagement.
🌦 5. Choose Durable, Weatherproof Materials
WA’s climate varies from coastal salt spray to inland heat. That’s why signs for locations like Cape Le Grand National Park or Shark Bay should be made from UV-stable, rust-resistant materials that stand up to the elements long-term.
🧱 6. Combine with Pull-Over Bays or Walk Trails
Tourist signs should be part of a broader visitor experience. In scenic spots like John Forrest National Park or Kings Park, make sure signs are paired with safe pull-over zones, picnic areas, or walking paths for better accessibility.
💬 7. Engage the Local Community
Local knowledge is gold. Councils or shires in areas like Broome, Kalbarri, or York can benefit from community input when selecting which landmarks, museums, or trails to feature in regional signage upgrades.
📊 8. Regularly Review and Refresh
Tourism offerings change over time. Whether it’s a new cultural centre in Geraldton or upgraded facilities in Dunsborough, signage should be updated regularly to reflect current offerings and keep information accurate.
Why Tourist Signs Matter
Clear and consistent tourist signage doesn’t just help people get where they’re going—it invites exploration, supports local businesses, and keeps visitors safe. For regional areas in WA and beyond, it’s one of the most effective ways to boost tourism sustainably.
🚧 Tourist Signs from Civil Products WA
At Civil Products WA, we supply high-quality, compliant tourist signage solutions suitable for councils, regional tourism bodies, and heritage sites. Our signs are made to withstand WA’s conditions and help create a positive, professional first impression.
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